Ken Baldwin, Art Direction & Design

Bath & Body Works

I was brought on to elevate the Bath & Body Works photography and video content. I set the overall campaign creative direction and style guides for photography across all marketing channels. (1800+ stores, in-store signage, windows, crm, e-comm, and social media)

Directed teams of photographer, stylists, set designers, hair/makeup artists, DPs, and cinematographers. Worked externally with digital agency partners, vendors, and animators on special projects frequently.

Role: Creative Direction